small. electric. buzzing with energy

full of surprise

smart roominess

small but big

cutting edge

technology

fun to drive

agility

all-around

safety

all-electric

efficiency

iconic design

firefly’s iconic design combines function and
aesthetics for a timeless appeal.

a solid stance with an aerodynamic silhouette and a dynamic

hoop for a strong forward momentum, even when firefly stands still.

our trio lights make firefly truly special, coming together
with our signature oval panel to create an unforgettable face

our trio lights signature is echoed on the rear,
giving firefly a unique design coherence from end to end.

a panoramic sunroof floods the cabin
with UV-filtered light, bringing the outside world in.

colour palette

lavender
lime
marble
sand
graphite
lava stone

inner radiance

travertine
pine
plum
obsidian
premium firefly microfibre combined with our vegan leather.
premium firefly microfibre combined with our vegan leather.
premium firefly microfibre combined with our vegan leather.
premium firefly microfibre combined with our vegan leather.

sustainable

high-quality recycled materials are integrated throughout firefly‘s cabin, ensuring durability, safety and eco-friendliness.

smart
roominess

smart roominess

compact outside but big inside: firefly blends

unprecedented space, storage and

flexibility in a 4 meter-long hatchback.

firefly features a front seat bench concept combined with a flat floor, to be together
and to move easily from one side to another, a practical idea wlhen parked in narrow spots

the second row comfortably seats three passengers with generous legroom and headroom, and can split 40/60 – even the bench, for more flexibility.

smart loading

92l frunk

firefly‘s frunk (front-trunk) is one of the biggests in

the market – it comes with built-in hooks, can be

partitioned” and is washable thanks to a drain plug.

404l trunk

firefly‘s hatch opens in a clamshell style for a 

low height and large access to the trunk, which 

can extend up to 1,253L with 40/60 rear seats folded.

smart loading

92l frunk

firefly‘s frunk (front-trunk) is one of the biggest in the market – it comes with
built-in hooks, can be partitioned* and is washable thanks to a drain plug.

404l trunk

firefly‘s hatch opens in a clamshell style for a low height and large access
to the trunk, which can extend up to 1,253L with 40/60 rear seats folded.

smart storage

original accessories<sup>*</sup>
original accessories*

for front magnetic anchor point.

original accessories<sup>*</sup>
original accessories*

for rear magnetic anchor point.

front underseat storage<sup>*</sup>
front underseat storage*

for your sneakers or to hide a tablet.

rear underseat storage
rear underseat storage

with up to 29 liters of additional space.

armrest storage
armrest storage

for your glasses or to hide your wallet.

bench concept storage
bench concept storage

lift up the armrest for a full bench experience.

center console storage
center console storage

a slot for your phone and a sliding drawer box.

smart cabin

firefly uses high-end tactile elements and offers an

immersive experience, alongside with cutting-edge

technology.

firefly uses high-end tactile elements and 

offers an immersive experience, alongside

 with cutting-edge technology.

ambient lighting

when night falls, firefly comes to life: the 256-colour ambient lighting interacts with the infotainment with three breathing modes and 8 preset themes.

6" digital instrument cluster

ultra-thin to display essential driving information.

13.2" fast and high-resolution central display

with Google POIs* and immersive entertainment.

14 speakers

true-to-life audio experience with a 14 speakers 7.1 sound system enhanced by Dolby Atmos.

6" digital instrument cluster

ultra-thin to display essential driving information.

13.2" fast and high-resolution central display

with Google POIs* and immersive entertainment.

14 speakers

true-to-life audio experience with a 14 speakers 7.1 sound system enhanced by Dolby Atmos.

premium digital

experience

firefly‘s intelligent operating system enables all smart functions with an incredibly simple and intuitive interface for a seamless digital experience.

seamless integration

multi-touch gestures

simply swipe two fingers to adjust temperature, sound volume or fan speed.

ultra-fast response

a seamless and intuitive interface with anti-glare, anti-fingerprint and anti-reflection properties.

digital rear view mirror camera
digital rear view mirror camera

see what firefly's rear spoiler-mounted camera sees, even when fully loaded.

app remote control

use your firefly app to remotely open the car, pre-heat or cool the cabin.

fun to drive

firefly is built on an all-new, battery-electric dedicated platform bridging efficiency with outstanding driving dynamics with a driving range up to 320km***.

agile performance

firefly is fun to drive with its rear wheel setup, comfy with its rear multilink suspension and outstandingly agile with a turning circle of 9.4m (radius of 4.7m).

agile performance

firefly is fun to drive with its rear wheel setup, comfy with its rear multilink suspension and oustandingly agile with a turning circle of 9.4m (radius of 4.7m).

smart features

firefly includes a cutting-edge suite of safety and driver assistance** features, of which many are new in its class.

active lane change

firefly follows its path on highways whilst controlling its speed and distance, and can even automatically** change lane*.

cutting-edge perception
cutting-edge perception

firefly is fitted with more than 20* high-precision sensors and cameras, setting a new benchmark in for small cars.

safety as standard

firefly makes no compromise on safety and has been designed to meet both the latest C-NCAP and Euro-NCAP five-star ratings requirements.

firefly makes no compromise on safety and has been designed to meet both the latest C-NCAP
and Euro-NCAP five-star ratings requirements.

intelligent safety

firefly raises small cars safety to new standards with more than 19* active safety systemsand assisted driving features - all coming standard.

intelligent safety

firefly raises small cars safety to new standards with more than 30* active safety systems
and assisted driving features – all coming standard.

all-around safety

all-around safety

dual five-star
front center airbag
side safety curtain
dual five-star
engineered to meet both the latest C-NCAP and Euro-NCAP five-star ratings requirements.
front center airbag
the dual-chamber farside-center airbag prevents front passengers from colliding with each other in an impact.
side safety curtain
the ultra-long side safety curtain enhances rear passenger protection, detecting rollovers and maintaining pressure longer to prevent secondary injuries.

battery safety

lightweight battery pack

made of an all-aluminum structure frame with a thickened water-cooled plate for high thermal insulation performance and strong safety with a structural anti-collision beam and a water-electricity isolation design separating the circuits.

lightweight battery pack

made of an all-aluminum structure frame with a thickened water-cooled plate for high thermal insulation performance and strong safety with a structural anti-collision beam and a water-electricity isolation design separating the circuits.

power up

firefly features a 11 kW AC three-phase on-board charger*, and a DC 100 kW peak power for fast charging from 10 to 80% in just 29 minutes**. It also includes a V2L (vehicle-to-load) function to power external electronic devices.

*The images and specifications of the vehicles presented on this site are given for information purposes only and may show special equipment or differ from the final production vehicle. Vehicle characteristics may vary depending on region, market, version and configuration. The specific product configuration, functions, colors and materials, and special equipments may differ and/or not be available depending on the region, market, local regulations or updates made by firefly. These changes may occur without notice as firefly will continue to optimize, iterate and upgrade its products. Some of the products shown in the promotional pictures, animations and videos will provide functions through over-the-air remote upgrades. The launch time of these functions shall be subject to the software over-the-air status upgrade of the actual sales models. Magnetic accessories need to be purchased separately.
**Driver assistance features are designed for driver assistance only and cannot fully replace driver control or handle all possible traffic, weather, and road conditions. The driver must maintain attention as necessary and promptly interfere or take over control based on the external environment. Driver assistance features should be used with caution in complex traffic conditions, bad weather, or special road conditions. Driver assistance features have speed limits and other restrictions and should not be relied upon solely by the driver. Driver assistance functions may vary per region or depending on country-specific regulations.
*** 320 km range refers to the WLTP Combined Cycle. Data on the electricity consumption and electric range are intended to compare different types of vehicle and are obtained from laboratory tests against the standards of the Worldwide Light Vehicle Test Procedure (WLTP). Actual real-world driving results may vary depending on factors including the state of charge of the battery, accessories fitted after registration, weather conditions, driving styles and vehicle load.
**** Charging speed and time is dependent on various conditions, including charger type and condition, battery temperature as well as ambient temperature at the point of use.