
small. electric. buzzing with energy
full of surprise

smart roominess
small but big

cutting edge
technology

fun to drive
agility

all-around
safety

all-electric
efficiency
iconic design
firefly's iconic design combines function and
aesthetics for a timeless appeal.
side
a solid stance with an aerodynamic silhouette
and a dynamic
hoop for a strong forward
momentum, even when firefly stands still.
front
our trio lights make firefly truly special,
coming together
with our signature oval panel
to create an unforgettable face.
back
our trio lights signature is echoed on the rear,
giving firefly a unique design coherence
from end to end.

sky
a panoramic sunroof* floods the cabin
with UV-filtered light, bringing the
outside world in.
side
a solid stance with an aerodynamic silhouette
and a dynamic
hoop for a strong forward
momentum, even when firefly stands still.






colour palette
inner radiance








sustainable
high-quality recycled materials are integrated throughout firefly's cabin, ensuring durability, safety and eco-friendliness.
smart
roominess
compact outside but big inside: firefly blends
unprecedented space, storage and
flexibility
in a 4 meter-long hatchback.

front
firefly features a front seat bench concept
combined with a flat floor, to be together
and to
move easily from one side to another, a practical idea
when parked in narrow spots.

rear
the second row comfortably seats three
passengers with generous legroom and
headroom,
and can split 40/60 - even the bench, for
more flexibility.
front
firefly features a front seat bench concept
combined with a flat floor, to be together
and to
move easily from one side to another, a practical idea
when parked in narrow spots.
smart loading
92l frunk
firefly's frunk (front-trunk) is one of the biggests in
the market - it comes with
built-in hooks, can be
partitioned* and is washable thanks to a drain plug.
404l trunk
firefly's hatch opens in a clamshell style for a
low height and large access
to the trunk, which
can extend up to 1,253L with 40/60 rear seats folded.
smart storage

original accessories*
for front magnetic anchor point.

original accessories*
for rear magnetic anchor point.

front underseat storage*
for your sneakers or to hide a tablet.

rear underseat storage
with up to 29 liters of additional space.

armrest storage
for your glasses or to hide your wallet.

bench concept storage
lift up the armrest for a full bench experience.

center console storage
a slot for your phone and a sliding drawer box.
smart cabin
firefly uses high-end tactile elements and
offers an immersive experience, alongside
with cutting-edge technology.

ambient lighting
when night falls, firefly comes to life: the
256-colour
ambient lighting
interacts with the infotainment
with three
breathing modes and 8 preset themes.









6" digital instrument cluster
ultra-thin to display essential driving information.

13.2" retina central display
with Google POIs* and immersive entertainment.

14 speakers
true-to-life audio experience with a 14 speakers 7.1 sound system enhanced by Dolby Atmos.
premium digital
experience
firefly's intelligent operating system enables
all smart functions with an incredibly simple and
intuitive interface for a seamless digital
experience.
seamless integration
multi-touch gestures
simply swipe two fingers to adjust temperature, sound volume or fan speed.
ultra-fast response
a seamless and intuitive interface with anti-glare, anti-fingerprint and anti-reflection properties.
digital rear view mirror camera
see what firefly's rear spoiler-mounted camera sees, even when fully loaded.
app remote control
use your firefly app to remotely open the car, pre-heat or cool the cabin.
fun to drive
firefly is built on an all-new, battery-electric dedicated platform bridging efficiency with outstanding driving dynamics with a driving range up to 330km***.


agile performance
firefly is fun to drive with its rear wheel setup, comfy with its rear multilink suspension and oustandingly agile with a turning circle of 9.4m (radius of 4.7m).
smart features
firefly includes a cutting-edge suite of safety and driver assistance**
features, of which many are new in its class.
parking, made easy*
enjoy shiftless parking in perpendicular or parallel parking spaces with firefly's advanced parking assist**.
active lane change**
firefly follows its path on highways whilst controlling its speed and distance, and can even automatically** change lane*.

cutting-edge perception
firefly is fitted with more than 20* high-precision sensors and cameras, setting a new benchmark in for small cars.
safety as standard
firefly makes no compromise on safety and
has been designed to meet both the latest
C-NCAP
and Euro-NCAP five-star ratings
requirements.

intelligent safety
firefly raises small cars safety to new standards with more than 30* active safety systems
and assisted driving features - all coming standard.
all-around safety



dual five-star
engineered to meet both the latest C-NCAP and Euro-NCAP five-star ratings requirements.


dual five-star
engineered to meet both the latest C-NCAP and Euro-NCAP five-star ratings requirements.

front center airbag
the dual-chamber farside-center airbag prevents front passengers from colliding with each other in an impact.

side safety curtain
the ultra-long side safety curtain enhances rear passenger protection, detecting rollovers and maintaining pressure longer to prevent secondary injuries.
battery safety

lightweight battery pack
made of an all-aluminum structure frame with a thickened water-cooled plate for high thermal insulation performance and strong safety with a structural anti-collision beam and a water-electricity isolation design separating the circuits.
power up
firefly features a 7 kW AC single-phase or 11 kW AC three-phase on-board charger*, and a DC 100 kW peak power for fast charging from 10 to 80% in just 29 minutes****. It also includes a V2L (vehicle-to-load) function to power external electronic devices.

*The images and specifications of the vehicles presented on this site are given for information purposes only and may show special equipment or differ from the final production vehicle. Vehicle characteristics may vary depending on region, market, version and configuration. The specific product configuration, functions, colors and materials, and special equipments may differ and/or not be available depending on the region, market, local regulations or updates made by firefly. These changes may occur without notice as firefly will continue to optimize, iterate and upgrade its products. Some of the products shown in the promotional pictures, animations and videos will provide functions through over-the-air remote upgrades. The launch time of these functions shall be subject to the software over-the-air status upgrade of the actual sales models. Magnetic accessories need to be purchased separately.
**Driver assistance features are designed for driver assistance only and cannot fully replace driver control or handle all possible traffic, weather, and road conditions. The driver must maintain attention as necessary and promptly interfere or take over control based on the external environment. Driver assistance features should be used with caution in complex traffic conditions, bad weather, or special road conditions. Driver assistance features have speed limits and other restrictions and should not be relied upon solely by the driver. Driver assistance functions may vary per region or depending on country-specific regulations.
*** 330 km range refers to the WLTP Combined Cycle. Data on the electricity consumption and electric range are intended to compare different types of vehicle and are obtained from laboratory tests against the standards of the Worldwide Light Vehicle Test Procedure (WLTP). Actual real-world driving results may vary depending on factors including the state of charge of the battery, accessories fitted after registration, weather conditions, driving styles and vehicle load.
**** Charging speed and time is dependent on various conditions, including charger type and condition, battery temperature as well as ambient temperature at the point of use.