NIO and firefly announce expansion into seven additional European markets in cooperation with local distribution partners

- NIO plans to expand into Austria, Belgium, Czech Republic, Hungary, Luxembourg, Poland, and Romania as the next step in its European growth journey.

- NIO introduces a multi-brand offering with NIO and firefly to reach new user groups.

- Partnerships with local distributor groups set the foundation for expansion.

Munich, June 3, 2025 – NIO, a global smart electric vehicle company, announces to expand its European rollout by entering seven additional markets in 2025 and 2026, offering local users an innovative, sustainable and premium mobility experience with the NIO and firefly brands. By pursuing a well-considered multi-channel strategy, NIO will increase its reach across Europe while continuing to build on its established direct-to-consumer business and service network in key regions. For Belgium and Luxembourg, NIO cooperates with the Hedin Mobility Group, one of Europe’s largest mobility providers. AutoWallis, the leading car trading and mobility service provider in the CEE region, will be the partner for Austria and Hungary (as of 2025) as well as for the Czech Republic, Poland and Romania (by 2026).

The new collaborations mark the next strategic step in NIO’s European expansion. In the coming weeks, NIO will continue to increase the number of retail locations by offering its vehicles in additional European markets.

New Partnership for Seven European Markets

The launch in seven countries marks a new phase in NIO’s European expansion, reflecting the company’s long-term commitment to the region.

“Europe is a core pillar of our global strategy and a region where we see tremendous potential for smart, user-centric mobility. With these seven new countries, we are entering strategically important markets that are ready for sustainable innovation,” says Thijs Meijling, Head of NIO Europe Business. “Our expansion follows a clear principle: we focus on markets where our integrated service and product landscape can unfold its full potential and deliver tangible value to users. With a scalable business model driven by digital innovation and a multi-brand portfolio that addresses both premium and urban segments, we are setting new standards for what smart mobility in Europe can be – intelligent, flexible, and built around users' needs.”

The initial offer in the new markets will feature a comprehensive selection from two distinct brands:

- NIO, focused on premium smart electric vehicles, including:

- NIO EL6, a smart electric all-round SUV

- NIO EL8, a safe, spacious and sustainable luxury six-seat SUV

- NIO ET5, a mid-size smart electric sedan

- NIO ET5 Touring, a smart electric tourer designed for lifestyle versatility

- firefly, NIO’s new brand for high-end compact EVs – a small, intelligent electric vehicle tailored for urban users.

All vehicles are built on NIO’s proprietary software and hardware platforms, featuring intelligent driving capabilities, AI assistant and seamless connectivity features.

Premium Experience Enabled by Digital Services and Local Expertise

This new approach reflects NIO’s User Enterprise DNA, which places user experience, flexibility, and service excellence at the core of every touchpoint.

Thijs Meijling: “We are confident that our partners with their strong retail footprint and local market expertise, will deliver on these high standards – ensuring that users in those new markets benefit from the same seamless, premium experience already trusted by thousands of NIO users across Europe. The ownership experience will be fully integrated: from financing and service to charging infrastructure and digital user services.”

The new partnerships build on NIO’s long-term vision of creating a sustainable mobility ecosystem in Europe and highlight the growing momentum behind the company’s expansion strategy. In the coming weeks, NIO and firefly will announce further news for selected European markets – each designed to bring lasting value to local users and to strengthen the company's regional presence.

about NIO

NIO is a global smart electric vehicle company founded in November 2014. Dedicated to shaping a sustainable and brighter future together by providing high-performance smart electric vehicles and exceptional user experiences, NIO is the first car company listed on the NYSE, HKEX and SGX. NIO currently has three major brands under its umbrella: NIO, ONVO and firefly.

Ten years into establishment, NIO is now one of the leading companies in the global premium smart electric vehicle market, committed to fostering its own research and development capabilities for core technologies. As of the end of March 2025, the company had filed for and obtained over 9,900 patents. Additionally, NIO has developed NIO Full Stack, a collection of 12 technology domains.

NIO has R&D and manufacturing facilities in Shanghai, Hefei, Beijing, Nanjing, Shenzhen, Hangzhou, Wuhan, San Jose, Munich, Oxford, Berlin, Budapest, Singapore and Abu Dhabi. The company has also established sales and service networks in China, Norway, Germany, the Netherlands, Sweden, Denmark, the UAE, Israel and Azerbaijan.

NIO Inc. currently offers nine premium smart electric vehicle models under the NIO brand, one smart electric vehicle under the ONVO brand and one small, smart, high-end electric vehicle under firefly brand. As of May 31, 2025, NIO Inc. had delivered a total of 760,789 vehicles, leading the premium BEV segment priced above RMB 300,000. Learn more at nio.com.

NIO media contact

Julia von Ledebur

Senior PR Manager Europe

julia.bock@nio.io

about firefly

firefly is NIO's answer to the global compact electric car market: a new lifestyle mobility brand bringing smart, high-end compact electric cars designed for global urban life. Drawing inspiration from the energy and agility of its namesake, firefly embodies freedom, playfulness and confidence. The brand’s glowing firefly emblem and the motto "freedom to glow" capture its spirit of sophisticated innovation in a smaller, accessible package - powered by NIO’s global engineering expertise across Shanghai, Berlin, Oxford and Munich. The first model, the ‘firefly’ – which shares the brand’s own name – is a smart, small electric car with a strong focus on design, safety, space, intelligence and energy efficiency for users with an active urban lifestyle. firefly was globally unveiled in December 2024 and sales started in China in April 2025 before gradually entering overseas markets covering 16 countries, with Norway and the Netherlands as first stops in Europe with a launch set for summer 2025. Learn more at www.firefly.world and on Instagram: firefly.car.

firefly media contact:

press@firefly.world