firefly Hits 30,000 Deliveries While Accelerating Global Expansion

On November 21, 2025, firefly made a striking appearance at the 23rd Guangzhou International Automobile Exhibition (Auto Guangzhou 2025), showcasing its right-hand-drive model and user-designed custom models in the NIO booth. At the event, William Li, Founder, Chairman, and CEO of NIO, announced firefly’s latest delivery milestone and updates on its global expansion. Li revealed that firefly had just achieved its 30,000th delivery while the right-hand-drive version is now ready to roll out in Singapore and Thailand. 

firefly is committed to building the finest small cars for a global community. Leveraging NIO’s decade-long technological innovation, the firefly redefines the high-end small car experience, leading the segment into the smart electric vehicle era. Since its launch in China, the model has steadily grown in the high-end small car market, accelerating deliveries and winning increasing user trust. While maintaining strong momentum at home, firefly is expanding globally at pace. Its right-hand-drive version made a debut at Auto Guangzhou and will soon launch in Singapore and Thailand. In Thailand, NIO has partnered with Thonburi Group, an established automotive and mobility solution provider founded in 1941, leveraging its industrial strength and complete business ecosystem to introduce firefly. In Singapore, firefly is entering the market in collaboration with Wearnes Automotive, a leading premium car group. firefly currently entering European markets including the Netherlands, Norway, Belgium, Denmark, Greece, Austria, and Portugal, with plans to expand further into 17 countries across Europe, the Americas, and Southeast Asia.

The firefly is more than just a car. It represents a lifestyle defined by the freedom to glow. Since the brand’s launch, it has run the “project glow,” inviting users to interpret and express the brand spirit. As deliveries roll out, the project has now entered the “project glow partner” stage, evolving from a content co-creation campaign into an open, collaborative ecosystem that connects professional expertise with user creativity, helping users bring their custom ideas to life with ease.

At Auto Guangzhou, firefly showcases an outstanding user custom work, “storm eye” from APW, a professional outdoor modification community. The design blends the styling of rally cars with the character of a tourer, achieving a sophisticated, dynamic balance.

firefly also collaborates with Guangdong’s cultural and tourism authorities, drawing inspiration from Guangzhou’s iconic dim sum culture. Featuring design elements inspired by local delicacies such as shrimp dumplings, rice noodle rolls, and barbecue pork buns, the vehicle’s eye-catching livery delights both visually and conceptually. 

In just six months since its launch, firefly has quickly cultivated a distinctive custom culture, with diverse themed liveries and creative designs turning each car into a unique expression of personality and attitude.

Glowing freely on a new journey, firefly will bring new urban mobility experience to more users, illuminating self-expressive, joyful lifestyles along the way.