NIO's new brand firefly officially unveils its logo

December 18, 2024, Shanghai, China - NIO's new brand, firefly, launched its global official website and Instragram channel, and debuted its brand logo. As a smart, electric, high-end compact car brand, firefly targets urban lifestyle users.

William Li, Founder, Chairman and CEO of NIO, said: "freedom to glow is the brand spirit of firefly. It will offer urban lifestyle users a vivid driving experience, a thoughtful usage of space and solid safety for peace of mind. firefly brings smart electric cars to a wider audience and is an important step in realising NIO's Blue Sky Coming mission, shaping a sustainable and brighter future together.

The brand logo is inspired by a flying and glowing firefly, small, agile and buzzing with energy. The brand colours mix glow, representing a vibrant light, with petal, for peaceful and positive emotions.

The firefly brand will officially launch at NIO Day 2024 on December 21, with its first product, named 'firefly' after the brand itself, making its global debut.

Meet us at www.firefly.world and follow us on Instagram: firefly.car.

Media Contact:
press@firefly.world