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12/21/2024

NIO's new firefly brand makes its global debut at NIO Day 2024 and opens pre-orders in China

December 21, 2024, Guangzhou, China - On NIO Day, the annual gathering of NIO and its users celebrating this year NIO's 10th anniversary, the firefly brand was officially launched with the global debut of its first product, sharing the same name 'firefly': a small, smart, electric high-end car targeting urban lifestyle users. firefly opened pre-orders in China with a pre-sale price of RMB 148,800.

firefly is a lifestyle mobility brand created by NIO, leveraging its decade-long expertise in premium segments to provide urban users with smart, high-end compact electric cars, aiming to exceed expectations in design, safety, space, intelligence, and energy efficiency.

firefly aspires to build the finest compact cars for a global community. It is an important step forward to support NIO's Blue Sky Coming philosophy, shaping a sustainable and brighter future together by making smart, electric high-end cars accessible to a broader audience. "Freedom to glow" is the spirit that underpins the firefly brand to provide urban lifestyle users with smart, intuitive and spacious cars. The brand colours mix glow, representing a vibrant light, with petal representing freedom and peace of mind. The brand logo is inspired by the character of the firefly itself, buzzing with energy, and represents freedom of movement.

It became the foundation of the brand DNA : "vivid, thoughtful and solid". firefly creates an aesthetic expression with a captivating design and an instantly recognisable street presence as a next-generation EV.

The firefly trio light is made of three halos - because "all good things come in threes" and comes together with the oval panel to create an unforgettable face. The trio light signature is echoed on the rear, giving firefly a unique design coherence from end to end. The oval, a pure and balanced form, is repeated throughout the car reinforcing its strong design language. It includes vivid diagonal lines giving the car a directional attitude, even when standing still.

firefly's design is also thoughtful: with logic and purpose. The lower areas and rocker parts of the car are made from a sustainable material, whilst the long wheelbase and short overhangs give the car a solid yet athletic stance, conveying trust and confidence. The firefly silhouette is striking yet efficient, with an aerodynamic roofline and a dynamic hoop around the C-pillar giving a sense of forward momentum and a strong street presence. Beyond its exterior design, firefly will also bring an unprecedented experience for the digital age.

On the road, firefly will deliver an agile driving experience with a turning circle of 9.4 meters only (turning radius of 4.7 meters), a perfect fit for the city. It also makes parking easy with its multi-scene automatic parking assist function**.

Compact outside and roomy inside, firefly's thoughtful space design makes it highly versatile for urban lifestyle users. The deep frunk (front trunk) has a capacity of 92 litres, provides layered storage* and a drainage function. The trunk is large and easy to access with a modular* full fold-flat seating configuration for extra space up to 1,250 litres.

Leveraging NIO's expertise, firefly raises small cars safety to new standards. It has been designed and engineered to meet both the latest C-NCAP and Euro-NCAP five-star ratings safety requirements, with a strong focus on structural design, material strength and passenger protection.

The use of high strength steel and aluminium alloys accounts for 83.4% of the body structure - a proportion usually found in higher segment cars, whilst the body's torsional stiffness of 35,700 Nm per degree remains unmatched in its class. The front doors also feature double anti-collision beams for better side impact protection.

firefly comes standard with up to 9 airbags* for safety all-around. The dual-chamber farside-center airbag provides better head and chest protection whilst curtain airbags run continously from A to C-pillar, increasing the rear seats coverage area by 40%.

Leveraging NIO's 10 years of continuous R&D investment, firefly is to NIO a symbol of innovation and sophistication in a smaller package. Drawing from its brand DNA "vivid, thoughtful and solid" and leveraging smart EV technology, firefly will usher in the era of small, smart, high-end electric cars and provide urban lifestyle users with an agile driving experience, thoughtful spatial design and the highest standards of safety. firefly will officially be launched in China from April 2025.



About firefly

firefly is NIO's answer to the global compact electric car market, further expanding NIO's portfolio to drive growth efficiently. A sub-brand of NIO, firefly was officially launched in December 2024 and is to NIO a symbol of innovation and sophistication in a smaller package, building on NIO’s decade-long expertise in the premium electric vehicle market. Its first model, the 'firefly' - sharing the name of the brand itself, is a small, smart, high-end electric car with a key focus on design, safety, space, intelligence and energy efficiency for active urban lifestyle users. Sales will start in China in April 2025 before expanding to global markets. Learn more at www.firefly.world and on Instagram: firefly.car.

About NIO
NIO is a global smart electric vehicle company founded in November 2014. Dedicated to shaping a sustainable and brighter future together by providing high-performance smart electric vehicles and exceptional user experiences, NIO is the first car company listed on the NYSE, HKEX and SGX. NIO currently has three major brands under its umbrella: NIO, ONVO and firefly.

Ten years into establishment, NIO is now one of the leading companies in the global premium smart electric vehicle market, committed to fostering its own research and development capabilities for core technologies. As of the end of September 2024, the company had filed for and obtained over 9,500 patents. Additionally, NIO has developed NIO Full Stack, a collection of 12 technology domains.

NIO has R&D and manufacturing facilities in Shanghai, Hefei, Beijing, Nanjing, Shenzhen, Hangzhou, Wuhan, San Jose, Munich, Oxford, Berlin, Budapest, Singapore and Abu Dhabi. The company has also established sales and service networks in China, Norway, Germany, the Netherlands, Sweden, Denmark and the UAE.

NIO Inc. currently offers eight premium smart electric vehicle models under the NIO brand and recently launched its first model under the ONVO brand as well as its first model under the firefly brand. As of November 30, 2024, NIO Inc. had delivered a total of 640,426 vehicles, leading the premium BEV segment priced above RMB 300,000. Learn more at nio.com.


Media Contact:
press@firefly.world

*Vehicle characteristics may vary depending on region, market, version and configuration.
**Driver assistance functions may vary per region or depending on country-specific regulations.