firefly hits 10,000 deliveries

On July 26th, firefly proudly marks the delivery of its 10,000th vehicle.

This remarkable milestone not only reflects the growing demand for high-end smart EVs, but also underscores the strong recognition for firefly’s original design, flagship-level safety, and vivid driving experience.

Since its launch on April 19, firefly has stood out in the highly competitive small car segment with its unique brand philosophy of “freedom to glow,” and class-leading product performance. It has quickly won the hearts of users, earning genuine praise for being vivid to drive, thoughtful to use, and mesmerizing in design. From daily commutes to weekend getaways, firefly is becoming the companion of choice for a new generation of users seeking to explore life and express their individuality.

As a smart EV built for the global community, firefly is also accelerating its global expansion. In July, the car completed a 6,000-kilometer, multi-terrain road trip across 11 European cities. fully validating its agility, comfort, and reliability in diverse driving conditions. In August, firefly will start deliveries in Norway and the Netherlands.

The 10,000th delivery marks a major milestone, as well as a new beginning. Going forward, firefly will continue to listen to its users, refining the product and service experience, and co-creating a vivid and joyful community with all the users.

Thank you to all the users for choosing to glow with firefly. Let’s glow up this summer together.

about firefly

firefly is NIO's answer to the global compact electric car market: a new lifestyle mobility brand bringing smart, high-end compact electric cars designed for global urban life. Drawing inspiration from the energy and agility of its namesake, firefly embodies freedom, playfulness and confidence. The brand’s glowing firefly emblem and the motto "freedom to glow" capture its spirit of sophisticated innovation in a smaller, accessible package - powered by NIO’s global engineering expertise across Shanghai, Berlin, Oxford and Munich. The first model, the ‘firefly’ – which shares the brand’s own name – is a smart, small electric car with a strong focus on design, safety, space, intelligence and energy efficiency for users with an active urban lifestyle. firefly was globally unveiled in December 2024 and sales started in China in April 2025 before gradually entering overseas markets covering 16 countries, with Norway and the Netherlands as first stops in Europe with a launch set for summer 2025. Learn more at www.firefly.world and on Instagram: firefly.car.

firefly media contact:

press@firefly.world