firefly Launches “spiaggia edition,” Limited to 666 Units, Priced at RMB 135,800

The firefly “spiaggia edition” has officially launched, with just 666 units available. The model is priced at RMB 135,800, or RMB 95,800 with the Battery as a Service (BaaS) subscription. Orders are now open, with deliveries starting immediately.

firefly “spiaggia edition” officially launches

Inspired by the Southern Italian coast, the “spiaggia edition” brings the carefree spirit of seaside living to the city, with iconic cabana stripes woven throughout the interior and exterior. Fresh, vibrant colors and a light, effortless aesthetic evoke the ease of summer, turning every journey into a celebration of sunlit freedom.

 “spiaggia edition”

A new “breeze blue” exterior color draws inspiration from sunlit coastlines and clear blue skies, giving the vehicle a fresh, distinctly coastal character. Cabana stripe graphics in “aqua blue” and “sunlit orange” sweep across the body, complemented by “spiaggia club” lettering on the side. “Spiaggia,” meaning “beach” in Italian, pairs with the signature stripes to evoke the carefree charm of a Southern Italian beach club and bring a coastal state of mind to life. Pure-white multi-spoke wheels with matching center logos complete the look, enhancing the light, refreshing coastal aesthetic while complementing the body color and enriching the side profile.

exterior

The cabin carries forward the coastal color palette. The “summer siesta” interior pairs warm beige with “sunlit orange” accents on the steering wheel, seat stitching, door panels, cupholders, and other details, creating a relaxed and inviting atmosphere. The “sunlit glow” seats feature a light beige base with “sunlit orange” stitching tracing the shoulders, extending the cabana stripe motif throughout the cabin. The “shoreline stroll” full-length floor mat carries the same cabana stripe design, echoing the seat stripes and exterior graphics to create a cohesive look and an immersive seaside getaway feel.

“summer siesta” interior

The seats combine satin embroidery with heat-pressing techniques to create rich, refined textures, while the headrests feature embossed logos crafted using a dual-mold process. Across the vehicle, more than 512 meters of embroidery and 64,000 stitches add meticulous detail throughout the cabin. The “amber sea” UI theme and exclusive wallpapers bring “breeze blue,” “aqua blue,” and “sunlit orange” into the digital cockpit, seamlessly extending the coastal design language from the exterior to the in-car experience.

“sunlit glow” seats

As firefly’s sixth special edition model, the “spiaggia edition” adds a fresh dimension to the brand’s original design language, further shaping its identity as a high-end small car brand. Infused with the laid-back spirit, warmth, and vitality of the coast, this edition creates a private coastal retreat that users can carry with them wherever they go. Starting today, show cars will begin arriving at stores in key regions across China. Visit a store to experience the model in person.