firefly Officially Launched at Bangkok International Motor Show

NIO’s high-end small electric car brand firefly commanded a strong appearance at the 47th Bangkok International Motor Show (BIMS) in its dedicated booth. At the event, the firefly’s right-hand drive (RHD) version was officially launched to Thailand, with a price of THB 799,000. This marks the brand’s establishment in Southeast Asia’s second-largest RHD market following its launch in Singapore. Together, the two countries serve as firefly’s strategic anchors in the region’s RHD markets, further accelerating its rollout worldwide.
 
Born global, firefly is committed to “building the finest small cars for a global community.” In China, the brand has earned trust from a growing user base through its outstanding product capabilities, maintaining market leadership with a solid reputation among users. Since its launch, the car has received widespread recognition from a number of authoritative institutions in China and across the world, continuing to inject momentum into its global journey. Recently, it was named by the Newsweek as one of the “Most Anticipated New Vehicles 2026 in Europe and Latin America,” and was among the top three for the “2026 World Urban Car” selection. These accolades reinforce the brand’s foundation for global expansion. From the debut in China to the first delivery in Europe, it only took firefly less than four months, setting a new record for NIO’s overseas market entry.
 
As a core market in Southeast Asia with rapidly growing demand for battery electric vehicles, Thailand presents significant potential for the development of firefly. The newly launched RHD version precisely meets local urban mobility needs. Guided by its “freedom to glow” spirit, firefly continues to meet users’ diverse and personalized expectations, positioning the car not merely as a means of transport, but an expression of a relaxed and refined lifestyle. To deepen its presence in Thailand, firefly has partnered with Thonburi Group’s Thonburi BlueSky Co., Ltd. as its general distributor. Deeply rooted in Thailand’s automotive industry, Thonburi Group brings profound local market insights, a fully integrated industry chain, and expertise in premium vehicles’ manufacturing and aftersales services. This partnership will introduce the unique appeal of the new-generation high-end small smart EV to more Thai users. Together, the two parties will ensure prioritized market entry and delivery for the firefly in Thailand. Users placing orders during the motor show will also enjoy exclusive offers.
 
According to Daniel Jin, Senior Vice President of NIO and President of firefly, guided by NIO’s vision of “Blue Sky Coming,” and backed by a decade of R&D and manufacturing expertise, firefly is committed to ushering high-end small cars into the smart EV era with a bold new concept and exceptional user experience. As NIO’s front-runner in global expansion, firefly is defined by its brand DNA of “vivid, solid, and thoughtful,” created for free-spirited individuals who embrace life with passion. As the Company’s first model launched into the Thai market, the firefly will help drive growth in Thailand’s premium EV segment. In partnership with Thonburi Group, whose 85-year legacy in the local automotive industry makes it an ideal long-term partner, the two companies are poised to grow and glow together, amplifying their influence in the region.
 
At BIMS 2026, firefly appeared with a standalone booth, inviting visitors from around the world to experience the brand up close. At the event, a special firefly, created in collaboration with Thai artist Panyawat Phitaksawan, was also presented, merging Thai cultural identity with modern design trends to add a vibrant artistic dimension to the showcase. Combining solid active and passive safety, distinctive and original design, thoughtfully engineered space, smart technologies, and a lively, vivid driving experience, firefly brings a refreshing new vision for urban mobility to users worldwide, empowering more people to glow with freedom.