firefly Unveils the “halo series” and Its Inaugural Model “haven”

On July 20, 2026, firefly unveiled the “halo series,” a new design-driven product line, alongside the launch of the series’ first model, “haven.” Priced from RMB 133,300, or RMB 93,300 with Battery as a Service (BaaS) subscription, “haven” is available to order starting July 20, with deliveries beginning immediately.

Alongside the launch, firefly is introducing a limited-time purchase offer. Users who place and confirm an order for the “haven” model by July 31, 2026, will receive a complimentary 10-year subscription to Navigate on Pilot (NOP), valued at RMB 15,000 and 1,000 points, as well as a limited-time RMB 1,000 discount on the g-force package. They may also choose either an RMB 2,000 purchase tax subsidy or a 7 kW AC home charger. Users will also receive an exclusive dual-layer TPE floor mat set, valued at RMB 898, and an RMB 800 voucher toward film products with purchases of RMB 2,000 or more from the firefly auto mall. Existing users of NIO, ONVO, and firefly who purchase a “haven” model will receive an additional 20,000 points.

As a natural extension of firefly’s “freedom to glow” brand philosophy, the “halo series” reflects the brand’s exploration of the emotions and aspirations of our time. Each annual edition begins with a distinct design narrative, expressed through progressive aesthetics, carefully selected materials, refined craftsmanship, and thoughtful detailing to create products that resonate both emotionally and visually.

exterior 

As the inaugural model the “halo series,” “haven” is inspired by “inner glow,” firefly’s “halo of the year” for 2026. Built around a rich yet restrained palette of signature greens, it presents a calm, understated character with a strong sense of harmony. The exterior is finished in an exclusive “calm green” metallic paint, revealing subtle shifts in depth and tone under changing light. The front and rear logo lights and wheel center caps debut in “light green,” complemented by newly designed dual-tone alloy wheels and a black lower body treatment, creating a confident and effortlessly composed presence.

The cabin comes with a carefully curated palette of natural tones. “calm green” flows seamlessly throughout the space to create an open, calming atmosphere. “dynamic green” is applied to metal controls on doors, the steering wheel, stalks, as well as the display bezel, introducing a refined sheen that enhances both tactile and visual quality. As an accent color, “light green” appears across 14 key touchpoints, including the steering wheel, seat belts, and seat stitches, bringing a vibrant character to the interior.

cabin design 

The soft-touch textile in “moss grove” is extensively applied to the seat shoulders, door armrests, and instrument panel. Crafted from premium recycled Urbanite fabric using a Mélange technique, it offers rich natural textures and a warm, inviting touch. The exclusive headrest embossing with a natural grain finish is incorporated into the headrests and door panels, complemented by a signature emblem and the signature “green realm” wallpaper for the center display, creating a distinctive identity. Together, more than 30 thoughtfully designed details transform the cabin into a true haven where users can glow freely.

Since its launch, firefly has delivered more than 70,000 vehicles, continuing to lead the high-end small car segment. The introduction of the “halo series” and its inaugural model “haven,” further expands the brand’s portfolio while redefining the high-end small car through design-led innovation. Beginning July 20, “haven” will arrive at selected stores across key markets in China. Join us to experience the model firsthand.