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Double success at the Red Dot Award and three honors at the German Brand Award: NIO and firefly recognized for innovation and design excellence

five awards for NIO and firefly

NIO and firefly expand into Portugal, Greece, Cyprus and Bulgaria and starts distribution in Denmark.

NIO and firefly expand into portugal, greece, cyprus and bulgaria and start a distribution model in denmark

NIO and firefly announce expansion into seven additional European markets in cooperation with local  distribution partners

NIO and firefly announce expansion into seven additional european markets in cooperation with local distribution partners

NIO's new firefly brand launches in China and goes global at Shanghai AutoShow 2024 - first markets, price and specs unveiled

NIO's new firefly brand launches in china and will enter 16 international markets this year - first stops in europe, price and specs unveiled

On NIO Day 2024, the firefly brand was officially launched with the global debut of its first product, leveraging NIO's decade-long expertise in premium cars to provide urban users with smart, high-end compact electric cars, aiming to exceed expectations in design, safety, space, intelligence, and energy efficiency.

NIO's new firefly brand makes its global debut at NIO Day 2024 and opens pre-orders in china

NIO's new brand, firefly, launched its global official website and Instragram channel, and debuted its brand logo. The firefly brand will officially launch at NIO Day 2024 on December 21, with firefly's first product, named 'firefly' after the brand itself, making its global debut.

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press release

firefly Wins 2026 Red Dot Award: Brands & Communication Design

five awards for NIO and firefly

NIO and firefly expand into portugal, greece, cyprus and bulgaria and start a distribution model in denmark

NIO and firefly announce expansion into seven additional european markets in cooperation with local distribution partners

NIO's new firefly brand launches in china and will enter 16 international markets this year - first stops in europe, price and specs unveiled

NIO's new firefly brand makes its global debut at NIO Day 2024 and opens pre-orders in china

NIO's new brand firefly officially unveils its logo