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NIO's new brand, firefly, launched its global official website and Instragram channel, and debuted its brand logo. The firefly brand will officially launch at NIO Day 2024 on December 21, with firefly's first product, named 'firefly' after the brand itself, making its global debut.

NIO's new brand firefly officially unveils its logo

NIO Inc. (NIO) officially unveiled its third brand, firefly, along with its first product sharing the same name.

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firefly Launches “spiaggia edition,” Limited to 666 Units, Priced at RMB 135,800

NIO's new brand firefly officially unveils its logo

NIO Inc. announces its third brand: firefly